Introducing The Straight Up Skincare Project

Changing world, changing skin

The world can challenge our skin every day

The world is rapidly changing, and it can be tough for skin to keep up. Our hectic lifestyles can lead to increased dryness and even trigger skin flare-ups. However, fighting back can be as straightforward as getting clear advice and choosing the appropriate treatment.

E45 is on a mission to make skincare less complicated.

Back to top

Introducing The Straight Up Skincare Project

Whether you’re travelling, working out or just rushing between meetings, a busy life can make it harder to keep your skin healthy. Detergents, sweat and clothing can affect skin. Our environment can also be damaging to skin with weather, stress and allergens leading to possible reactions.

See how we’re engaging your customers in The Straight Up Skincare Project starting with an exclusive three-day clinic in central London where customers can get free consultations with dermatologist and expert advisors.

*E45: Straight Up Skincare Project 2018. Survey of 5,009 UK adults.

Visit our Straight Up Skincare Clinic for free expert advice.

25th to 27th October in Covent Garden.  

The Straight Up Skincare team will be running free, dedicated clinics with qualified dermatologists and skin health experts. Our aim is to help you take control of your skin by providing practical, no-nonsense advice so you can understand, manage and maintain the health of your skin:

  • Get a free one-to-one dermatologist consultation.
  • Gain knowledge on how to take better care of your skin’s health.
  • Understand more about different skin conditions and whether a visit to your GP is required, or if it’s something you can manage for yourself.
  • Help identify what can trigger a flare-up of symptoms for conditions such as:
    • Dry and itchy skin
    • Eczema
    • Dermatitis
    • Psoriasis
  • Learn how to choose the appropriate treatments and get better results from them.

Located in Central London, this completely free and unique experience will be available for three days only. You can also pick up free samples and discount vouchers.

Samples will not include any medicines (E45 Cream, E45 Itch Relief Cream and Hc45 Hydrocortisone Cream).

No appointment is needed, just come along.

The Straight Up Skincare Clinic:
9 – 11 Shorts Gardens,
Seven Dials,
Covent Garden,

Nearest tube station:
Covent Garden

Clinic opening hours:
10am – 7pm, Thursday 25th to Saturday 27th October 2018

Can’t make it to the clinic?

Don’t worry if you’re going to miss our main event and are unable to attend our clinics. From the end of October 2018, we’ll be sharing expert advice from our dermatologists on this Straight Up Skincare hub.

Register your details to receive e- vouchers for E45 plus our most recent news, skincare advice and information.

The Straight Up Skincare Project in association with:

The National Eczema Society does not recommend or endorse any particular products.
Dermatologist Consultants in this Straight Up Skincare Clinic do not endorse any particular products.

All medical conditions must be diagnosed by a healthcare professional.
E45 Cream — for dry skin.
E45 Itch Relief Cream — for pruritus, eczema and dermatitis.
Hc45 Hydrocortisone Cream — contains hydrocortisone acetate BP 1.0% w/w — for dermatitis.
Always read the label. UK/E45-OTC/0918/0024. Date of preparation: September 2018.