The world can challenge our skin every day
The Straight Up Skincare Project is on a mission to help you get your skin ready for daily challenges. Our survey showed that a lot of work needs to be done to help the UK understand common ‘triggers’ for skin conditions. So we’ve worked with skincare experts* to provide advice that will help you identify and deal with those causes of skin dryness, eczema and other flare-ups.
*Experts working with E45 do not recommend or endorse any product or brand.
*E45: Straight Up Skincare Project 2018. Survey of 5,009 UK adults. September 2018.
Most of us know the skin health no nos, like touching harsh chemicals. However, everyday life can be full of less obvious triggers that not everyone will be aware of – like dust mites on cuddly toys, hard water, or over affectionate pets.
Skin health can be affected by things we can’t control, like a change in the weather.Then there are ongoing triggers to be conscious of, like stress levels. It’s important to remember that not everyone reacts in the same way to these daily triggers. Your skin is unique to you.
Take control: listen to your skin
Taking control of your skin is about developing a healthy relationship between our skin and the world we live in. To help keep skin healthy we need to recognise and manage our own unique combination of triggers that cause skin conditions to get worse.
That’s why we have created a simple weekly chart to help you understand the impact of triggers.
*E45: Straight Up Skincare Project 2018. Survey of 5,009 UK adults.
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