Over 60 Years of Medical Expertise

The skin care experts at E45 are
committed to creating the best skin
care products for everyone, at every
age, every day of the year.

Helping people to realise their best skin

The skin care experts at E45 know
your skin. Realise your best skin
and improve skin health with E45.

E45 with you in mind

We are there for your skin: to
protect, maintain and improve skin
health. Feel confident and at ease
in your own skin with the E45 range
of good skin care products.

Perfect for everyone, regardless of skin type

Take your first step towards great
skin with our E45 good skin care
products and advice, developed by
skin care experts.


The E45 Routine: How to Moisturise Every Day


A skin care routine can sound like a chore, but really, when you begin you’ll find it’s quite easy to maintain. Skin care is vital to your all-round health, and should be considered as daily upkeep in order to get the best results. We’ve put together a helpful guide to get you thinking about a skincare routine that will be effective, and keep you refreshed.

The Morning

It’s time to start fresh, wash away the sleep from the evening before, and put a clean and healthy face on for the next day. There are a number of recommended skin routines around, but we feel the simplest steps are the best, particularly if you’re new to a skin care routine. Begin by cleansing with a ph neutral soap. This will largely remove lots of the sweat, dust and other grease from the night before, and will leave you looking lighter. After this, exfoliate – this will help clear the dirt from pores and wrinkles with a deep scrub, and will also help clear away dead skin cells too, encouraging new cell growth. Finally, apply moisturiser. Your skin will feel somewhat dry after steps one and two, so to make it feel revitalised a moisturiser will make your skin supple, and ready to take on the day. A further step would be to apply a thin layer of sun screen on sunny days, which will protect your skin from harmful UV rays.

The Afternoon

Oftentimes after a hard day’s work our faces naturally are covered in the sweat and grease of the day nearly done. Before leaving your workplace, consider a light touch up to keep your skin in top shape. This could begin with light cleansing that would clear away the excess build-up on your face that would then leave your skin surface spotless and dry. After, it would help your skin to apply a little moisturiser to regain what moisture might have been lost by cleansing. When you’re ready to hit the commute home your skin will feel tighter, and you’ll feel reawakened and excited for the evening ahead.

The Evening

While we recommend your face only needs to be cleansed once a day, it’s good to stay vigilant and aware of any skin dangers that may appear. If you cook in the evening it’s important to avoid frying fatty foods, or eating food that may be bad for your skin. Although everyone’s skin reacts to different things food high in sugar are particularly unhealthy. Stay hydrated inside and out and drink lots of water, and try to avoid alcohol, which dehydrates the skin.

Bedtime is the perfect time to moisturise. This is because your skin will be able to reap the benefits of an overnight treatment. It will also keep your skin from feeling uncomfortable, especially if you suffer from psoriasis or eczema.

With these tips your skin will be primed, and ready for whatever life throws at it. Remember, a skin care routine is for life, so make sure to remind yourself at each stage of the day.

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Treating eczema can be easy as 1,2,3.

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4/5 mums* have already seen the difference in using a 3 step programme supported by the National Eczema Society.**

E45 Product Range

E45 Product Range

Learn more about our leading moisturisers for dry skin.

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