Read the TV Ad
See the first ever national E45 TV advertisement - and how New E45 Endless Moisture can help you keep that 'just moisturised' feeling from morning 'til evening.
VISUAL:
In close up we open to see several droplets of water forming a shape. As we see this morphing we hear a question:
The shape turns out to be woman's body made out of 'water droplets'... doing a variety of positive and energetic dance moves - all of which express a joyous feeling.
The woman's body language is full of life and throughout the animation we can see the 'droplet woman' is enjoying herself. It is clear she feels lovely and invigorated.
The droplet woman then morphs into the E45 'water body' (that appears on the bottle) which then morphs into a real pump bottle of E45 Endless Moisture Body Milk.
A woman's real hand comes in and picks up the bottle... as we cut to a shot of our smiling hero woman looking radiant. She is in a great mood as she happily moisturises her lovely arms with E45. Sunlight flares over her shoulder...
...as we cut to a SUN made out of 'water droplets' with shimmering rays...
...which then morphs into a MOON surrounded by STARS...
The moon then morphs through to the 'liquid line' on a Body Milk bottle which we reveal is standing together with two other products from the Endless Moisture range on a clean surface.
Super: New endless moisture.
AUDIO:
(Upbeat, vibrant and positive music under and throughout.)
VO:
How would your skin feel if it could stay 'just moisturised' all day long?
Smooth...
...supple...
...and vibrant.
It can, with amazing new Endless Moisture from E45...
Its unique formula elevates and constantly maintains your skin's moisture levels so you keep that 'just moisturised' feeling...
...from morning...
...till evening.
New Endless Moisture.
Skin never felt so good for so long with E45.